Breast cancer is the most common type of cancer among women (excluding skin cancer), and is the second leading cause of cancer death in women. In Portugal, around 7,000 new cases of breast cancer are detected each year, and 1,800 women die from this disease. Breast cancer is one of the diseases with the greatest impact on our society, not only because it is very common and associated with an image of great gravity, but also because it attacks an organ full of symbolism, maternity and femininity. This initiative encourages awareness and early diagnosis of this disease.